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Eicher Motors vs. Page Industries – Which One is Investors’ Favorite?

eicher motors vs page industries investors favorite

 

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Eicher Motors Ltd. (EIM:IN)           Price Rs18,900    52-wk H/L: 21,620 / 13,900            Market Cap USD 7.6bn

Page Industries Ltd. (PAG:IN)        Price Rs9,880      52-wk H/L: 17,000 / 9,750              Market Cap USD 1.6bn

Theme: Eicher Motors versus Page Industries                                                                                                        March 1, 2016


These two stocks have been the market favorites for the last few years, and have generated returns far in excess of the market. We decided to analyze why Eicher Motors may have outperformed Page Industries, when many similarities exist between the two companies.

We are not commenting on the future financial performance or target price of the two companies.

Background

Eicher Motors Ltd. and Page Industries Ltd. operate in totally diverse industries. Eicher Motors Ltd. operates in the automobile sector and is a leading manufacturer of commercial vehicles (trucks and buses), motorcycles and personal utility vehicles. Page Industries Ltd. is an apparel manufacturer and the India master franchisee of Jockey International of the U.S.

In other words, while Eicher Motors Ltd. is primarily into B2B, Page Industries Ltd. is only into B2C.

We review how the businesses of the two have evolved over the last few years.

Eicher Motors Ltd.: Royal Enfield – the Game Changer

We note that the share of Royal Enfield motorcycles in the company’s sales grew aggressively over the last 5 years. The motorcycle business has proven to be the game-changer for the company’s financial performance and valuations. Manufacturing capacity has been raised 9x since 2010.

Royal Enfield Sales Data 2011 2012 2013 2014 2015
Gross Sales (incl. excise) RsCr 662.85 1,073.65 1,763.06 3,074.41 N.A.
Sales Volume 74,626 113,432 178,121 302,592 452,759
Volume Growth y-o-y 41.9% 52.0% 57.0% 69.9% 49.6%
Average Sales Realisation Rs 88,823 94,651 98,981 101,602 N.A.
% of Company Sales 10.8% 15.3% 23.7% 32.9% N.A.
Company Gross Sales RsCr 6,130.29 6,995.04 7,433.29 9,351.74 N.A.

Royal Enfield sales volumes grew 7.6x, at 53.8% CAGR, during FY10-15. Royal Enfield enjoyed industry best EBIT margin of 25.2% in CY15. The manufacturing capacity is to be ramped up from 0.6mn units p.a., to 0.62mn p.a. during 2016, and further to 0.9mn by 2018. 1 new product is to be launched by end-2017.

We expect the share of Royal Enfield motorcycles to move up, within the company’s consolidated sales, going ahead.

Page Industries: Riding the Consumerism Boom, on the back of Rising Share of Organized Sector

Page Industries has also been ramping capacities up over the last few years, and its Jockey brand has become a force to reckon with, in the innerwear market. It is riding on the consumption boom and fast growing market for ladies’ innerwear in India. The rising share of unorganized sector in the innerwear market is a key positive for Page Industries, which is already a leading player in the segment.

What Do These Two Diverse Companies Have in Common?

We note that there are a few similarities between the two companies, such as:

  • Strong brands, backed by wide distribution network
  • Strong management teams
  • Track record of aggressive revenue growth
  • Consistently growing post-tax profit
  • Strong RoE
  • High dividend payout
  • Strong balance sheets, with near-zero leverage
  • No bonus issues or stock splits

We carried out a Comparison between the two and tabulated the same along a few criteria as contained later in this article.

Conclusion: Royal Enfield has been the Game Changer for Eicher Motors Ltd.

Based on our analysis as contained in this article, we conclude that investors seem to have clearly favored Eicher Motors Ltd. over Page Industries Ltd, in terms of stock price returns.

The one single reason we can think of which led to outperformance of Eicher Motors, is the 7.6x sales volume growth in Royal Enfield motorcycles since 2010, particularly after the launch of the Royal Enfield ‘Classic’.

In contrast, the innerwear segment in which Page Industries operates, remains competitive, with most leading global players already present in the Indian innerwear market.

Eicher Motors’s outperformance vis-à-vis Page Industries is significant in the backdrop of higher liquidity (trading volumes) enjoyed by the former, that too, in spite of slightly lower free-float and institutional ownership, than the latter. However, a much larger number of FIIs and MFs have invested in Eicher Motors than in Page Industries. Retail ownership is also higher in case of Eicher Motors Ltd.

The Road Ahead: Businesses Remain Robust; Investors Could Benefit from a Stock Split

Eicher Motors will likely continue to ride on the success of Royal Enfield motorcycles, by raising the manufacturing capacities. While the motorcycle market in India shrunk in 2015, the share of the premium segment, in which Royal Enfield has a strong presence, is in fact growing. This bodes well for the company.

Page Industries too will continue to grow by increasing manufacturing capacities. It entered the niche swimwear segment by tying up with the Speedo brand a few years ago.

As stated above, neither company has made any issue of bonus shares or split the stock. Both stocks have become “high-priced” stocks since the last 4-5 years, materially hampering liquidity. We believe investors could benefit, if the companies were to split the stock into face value of Rs5 or Rs2 per share.

Revenue and Profit Track Record

(Figures in RsCr unless stated otherwise) Eicher Motors Page Industries
Sales CY15 / FY15 11,924 1,543
Sales FY16 YTD   1,348
5-year Sales CAGR 22.1% 35.4%
EBITDA CY15 / FY15 1,807 319
EBITDA FY16 YTD   286
5-year EBITDA CAGR 38.1% 37.9%
PAT CY15 / FY15 943 196
PAT FY16 YTD   175
5-year PAT CAGR 37.9% 37.7%
3-year Average EBITDA margin 12.8% 20.8%
Effective Average Tax Rate (last 3 years) 27.1% 33.1%
RoE CY15 / FY15 27.3% 42.9%
Dividend Payout ratio CY14 / FY15 26.4% 48.9%

Note: Eicher Motors has been in existence much before Page Industries. While Eicher Motors was incorporated in 1959, Page Industries was incorporated in 1994. Besides, the nature of the business partly explains the higher revenue size of Eicher Motors. The higher revenue CAGR of Page Industries can be attributed to smaller base. In spite of lower revenue CAGR, Eicher Motors’s EBITDA and PAT CAGR is almost the same as of Page Industries.

Balance Sheet Numbers

(Figures in RsCr unless stated otherwise) Eicher Motors Page Industries
Paid-up Equity Share Capital 27.15 11.15
Reserves 3,429 445
Gross Block 3,255 214
Debt 0 30.85
Cash 569 6.79
EV 50,752 11,044
Debt-Equity ratio (x) 0.00 0.07

Note: Eicher Motors is in the automobile industry and has an asset-heavy business model. Its gross block (consolidated financials) is significantly higher than that of Page Industries. However, so is its market capitalization.

Cash Flow from Operations

(Figures in RsCr) Eicher Motors Page Industries
CY12 / FY13 496.02 87.14
CY13 / FY14 716.20 74.01
CY14 / FY15 1047.47 167.00

Note: Eicher Motors generates much higher CFO than Page Industries in relation to revenue size.

Stock Data

(Figures in Rs unless stated otherwise) Eicher Motors Page Industries
Face Value 10 10
Price (Feb-29-2016) 18,900 9,880
No. of Shares Cr 2.715 1.115
Free Float Shares Cr 1.225 0.547
Market Cap RsCr 51,321 11,020
Free Float Market Cap RsCr 23,154 5,400

Per Share Metrics

(Figures in Rs) Eicher Motors Page Industries
EPS TTM 347 199
CEPS TTM 474 219
Book value 1,273 409
Dividend per Share 50 72

 Valuations

  Eicher Motors Page Industries
P/e (ttm) 54.4 49.5
P/c (ttm) 39.9 45.1
P/b (ttm) 14.8 24.1
P/s (ttm) 4.3 7.1
EV/EBITDA 28.1 34.6
Dividend Yield 0.3% 0.7%
EV RsCr 50,752 11,044

Note: These valuations do not constitute advice to buy or sell the stocks discussed.

Stock Ownership Pattern

  Eicher Motors Page Industries
Promoter Stake 54.9% 51.0%
Free Float 45.1% 49.0%
FII Holding 26.6% 34.3%
DII Holding 4.9% 5.4%
Retail Holding 13.6% 9.3%
No. of FII Investors 483 122
No. of MF Investors 200 40
No. of Retail Investors 66,053 27,475

Note: Eicher Motors has a much higher absolute number free float shares, than Page Industries. It also has much higher number of FII, MF and retail investors, vis-à-vis Page Industries.

 

Trading Volumes and Stock Returns

  Eicher Motors Page Industries
Avg. Daily Volumes (NSE) Last 12 mths 78,800 12,100
Avg. Daily Turnover (NSE) Last 12 mths 141.3 16.5
Avg. Deliverable Volumes (NSE) Last 12 mths 49% 54%
Daily Volume as % of Free Float 0.6% 0.2%
Daily Volume as % of Retail Holdings 2.1% 1.2%
3-year Returns 582% 196%
Returns since Page Industries Listing 6184% 3535%
Beta 0.35 0.45

Note: Higher trading volumes for Eicher Motors can be attributed to higher number of free float shares and retail investors. Eicher Motors’s trading volumes are higher in relation to its free float and retails holdings too. Both stocks enjoy comfortably high deliverable volumes, highlighting high share of delivery-based buying.

We computed returns for both stocks since the listing of Page Industries on March 16, 2007. Eicher Motors has given far superior returns, not just vis-à-vis NSE Nifty 50, but vis-à-vis Page Industries Ltd. too, over the last 3 years, and since listing of Page industries.

Notes

Consolidated figures have been considered for Eicher Motors Ltd.

Eicher Motors used to follow the calendar year as its financial year. However, it will revert to the financial year and hence its current financial year will have 15 months, ending on March 31, 2016. The company’s FY15 figures in above tables should be considered as CY15, and so on.

Balance sheet figures are as at December 31, 2015 for Eicher Motors Ltd. and as at September 30, 2015 for Page Industries Ltd.

Beta computed for the period March 16, 2007, to February 29, 2016. Beta is relative to NSE Nifty 50 for Eicher Motors, and to Nifty Midcap 100 for Page Industries.

Stock ownership patterns as at December 31, 2015.

Relative Stock Price Performance over Last 3 Years

Eicher Motors has squarely beaten not just the Nifty 50 index, but also Page Industries over the last 3 years.

Eicher Motors and Page Inds v Nifty

Eicher Motors and Page Inds v Nifty

Disclaimer

This blog article is for educational purpose only, and not meant to be investment advice, or a recommendation or solicitation to buy, or sell, the securities named herein. It is based primarily on information publicly available, including company websites, published financial results, annual reports, analyst presentations, media reports, etc.

The author does not claim accuracy of his opinions and estimates as contained in this article. While the author has taken reasonable care to avoid errors or misstatements of facts, he does not accept responsibility for errors, if any, in this article.

In any case, the author will not be liable for losses, if any, arising from the use of this article.

Author Certification

Opinions and views, if any, contained in this article reflect the personal opinions of the author, as of the article date, unless stated otherwise. However, the author may reviewed these periodically and therefore, they may change materially, going forward.

Commercial relationship with companies covered (as of the article date):                            No

Stock ownership in companies covered (as of the article date)                  :                               No

Name of Author                                                                                                             :               Nitin A. Khandkar

Registered with SEBI as Research Analyst                                                            :                               No

Additional Disclosures:

I confirm that I shall not deal or trade in securities mentioned in this article within thirty days before and five days after the publication of this article. I also confirm that I will not deal or trade directly or indirectly in securities mentioned in this article in a manner contrary to the ideas put forth in the article. I have not received any financial compensation for writing this article.

© All rights reserved. Content from this article may not be copied, used, reproduced or distributed, without the express prior written consent of the author. This article, in whole or in part, may not be hosted on any third-party website, without the express prior written consent of the author.

9 Comments

  1. Florrie Newland says:

    Hi, this article is interesting. I have seen a lot of articles on both Eicher Motor and Page Industries, but this is probably 1st time some one is comparing these two companies. Great analysis! Looking forward to more such stuff.

  2. NH Lorrington says:

    Your insights into the two very different businesses are interesting. Good work!

  3. Nathan Mannings says:

    I enjoy reading your web site. With thanks!

  4. Bernard Adkins says:

    Nice comparison, but aren’t Indian stocks quite expensive vs. US markets? But I realize growth is far superior in EMs like India, so maybe higher valuations are justified?

  5. Charles Rex-Jones says:

    Both Eicher Motors and Page Industries appear to be interesting stories from India. However, they appear to be somewhat pricey. Especially since market cap of Eicher Motors is almost same as of Harley Davidson, a globally recognized brand. Maybe Eicher will grow at a faster pace.

    Keep sharing such interesting stuff in future too!

  6. Louis Fontaine says:

    Hi, I am an investor based in Paris. This analysis is interesting. With foreign players entering India’s innerwear market, do you think Page Industries could face margin pressure?

  7. Kenny McPherson says:

    Excellent analysis. Maybe investors can expect Eicher Motors to surpass the market capitalization of Harley Davidson sometime soon 🙂

  8. Bernard Madsen says:

    Interesting analysis, but a couple of questions. Would a consumer stock (Page Industries) continue to enjoy such high multiples? And after all, Eicher Motors is focused on India, whereas Harley is a global brand. Should Eicher have market cap equivalent to Harley?

  9. Barry Jameson says:

    Nice article. Interesting to see Indian companies come up so well. Jockey International is not listed in the US, right?

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